Hustler has been helping farmers achieve more every day for over 60 years, and Band has worked alongside them for nearly 20 of those years. Together, we worked to refresh the Hustler brand to reflect their growing success as a global business.

Our challenge was to evolve and revitalise the brand while respecting its rich legacy and reputation. Ultimately, it needed to convey the company's enduring commitment to helping farmers.

From their ‘Bright White and Hustler Mint Green’ colourway to the subtle yet omni-present ‘Hustler Angle’, we’ve helped them evolve and build a brand which represents the successful global business Hustler is today.