Moji Tubs
Brand Strategy, Naming, Brand Identity, eCommerce Website, Digital Marketing, Photography, Copywriting
A life of luxury + relaxation is Moji’s founding principle.
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Our design approach for Moji Hot Tubs, Pacific Spas’ new brand, was grounded in a comprehensive and strategic process. The brand strategy focused on aligning Moji Hot Tubs with modern wellness and relaxation trends while emphasising accessibility and premium quality.
The name "Moji" was chosen to evoke a sense of joy and calm, reflecting the product's core benefits. The brand identity was crafted with a fresh, minimalist look, using engaging colors and clean lines to embody tranquility, while maintaining a premium, approachable feel.
The e-commerce website, social media and digital marketing are all bought to life by the engaging brand imagery and content, boosting brand awareness and engagement while driving traffic to the e-commerce site.
“Band were commissioned to reimagine our product from brand creation, website design, product launch through to social media interaction. We were surprised by the ease of the process, and by the results. Each part of the process has been seamless, and in the six months it has been live, we have seen enquiries and orders grow month on month.”
Allen Svendsen
Director – Moji Tubs + Classic Plastics
